Joshua Fry

Endlesss FM (2022 – Present)

Website

Heading up design to build collaborative music apps for web, desktop and iOS. Producing marketing sites, promotional videos, investment decks, arcade machines, social content and more with an innovative startup.

Fry UX (2014 – Present)

Contact

Webflow

Currently only taking consultancy clients.

Freelance UX research and design consultancy, working with agencies, startups and independent companies to create apps and websites.

Agency Partners: All Shapes, Zaang, WeAreIgnition, SteadyGo

Agency Projects Including: GOSH, Gates Foundation, Imperial College, Auction Collective, Doctor's Kitchen

Solo Projects Including: Heist, Duke Makes, Heirloom London, CharlieHR, Keyholding Company

VisualDNA (2012 – 2014)

Research and Product development, working on personality profiling products during the company's startup phase.

Sold to Nielson

Goldsmiths College (2009 – 2010)

Music, Mind and Brain MSc with Distinction. Studying Cognitive Neuroscience and Psychology of Music, with a focus on Involuntary Musical Imagery aka Earworms, including study with BBC Radio 6 Music.

Müllensiefen, D., Fry, J., Jones, R., Jilka, S., Stewart, L., & Williamson, V. J. (2014). Individual differences predict patterns in spontaneous involuntary musical imagery. Music Perception, 31(4), 323–338
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V. Williamson, S. Jilka, J. Fry, S. Finkel, D. Mullensiefen & L. Stewart (2011) How do earworms start? Classifying the everyday circumstances of Involuntary Musical Imagery (Earworms). Psychology of Music, 40(3), 259-284
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J. Fry, D. Müllensiefen, S. Jilka, R. Jones, V. Williamson and L. Stewart (2011). The Earwormery: Learning more about involuntary musical imagery and how it relates to personality and musical experience, Experimental Psychology Society Meeting, London, England.
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M. Turgeon and J. Fry (2009). An Exploration of Inter-Individual Entrainment through Shared Rhythmic Action, Rhythm Perception and Production Workshop 12. Lille, France.

Other (2004 – 2012)

Paper boy, supermarket stockist, after school educator, dubious meat vendor, and key worker for extremely cool kids on the autism spectrum. I was also making websites and animations throughout... but didn't realise it could be a job back then.

Antipersonality Test

Website

An experiment in building personality quizzes with Webflow as a front end. When launched this project quietly went viral on Tumblr without me realising and over 3000 people signed up to a non-descript cult I inadvertently created.

Playing with repetition

Gallery

Some fun geometric digital art experiments.

SIA SIA BOWIE BOWIE GIRAFFE GIRAFFE

Website

For Webflow Maker day, initial test of a match pairs game using interactions and conditional visibility. Made in a way that doesn't make any rational sense, for the fun of seeing if it was possible.

Paint with Webflow

Website

A basic pixel art tool made as an experiment, again using Webflow for things it shouldn't really do.

Featuring Fry

Spotify Playlist

A few tracks that have made it as far as Spotify

My Endlesss Profile

Loops

Before I worked for Endlesss it became the main way that I make music, in the form of short loops, sometimes with collaborators all over the world.

'Adam' by Wagtale

Video

A bit of lockdown fun recording one of my University band's songs

The Fry tapes

Soundcloud Playlist

A literal 'check our my Soundcloud', playlist of various tracks I've made or played on over the years, mostly demos and such.